ISABEL CASTILLO GUIJARRO
Bash. Domestic Violence (2011)
In colaboration with Lauren Hodges & Larissa Colon.
New York, US
Bash is a proposal for an organisation that will fight domestic violence just as Greenpeace helps the environment. The way we thought about it was to first create an awareness about the name, put it out there through guerrilla marketing before starting with advertisements. the ads ask a very simple question that both gets the victims attention, the aggressor or anyone looking. HOW ARE YOU DOING TODAY?
