Misto Drinks (2011)

Package + Brand design.

New York, US

Misto is a ready mixed drink brand. Coctails with four basic alcoholic drinks. There is VODKA MISTO, cranberry lime and vodka; GIN MISTO, is a tom collins; TEQUILA MISTO, tequila and orange juice, also known as tequila sunrise; and RUM MISTO, wich is a Cuba Libre or rum with Coca Cola.

The idea of this drinks is that they are, like beer, already mixed on a can. So you dont have to worry about getting the ice on one side, the mix and the alchol separatelly. it all comes in one. It also represents the fun of drinking. Each can has a different black & white photography of people having fun. It doesnt mean you have to get drunk for the sake of getting drunk, this is a more elegant version of that, MISTO is about enjoying your drink.

Each can, as well as the 6 pack box, have a different quote that goes along the philosophy of enjoying life and living the moment.